Home » About
We are pleased to have created an ambiance for you to enjoy while we focus on your specific needs.
Although we have had studios in 2 other states,
We founded the Salt Lake City Location in June of 2023.
With a collective 16 years experience in Procedural, Artistry, and Business acumen between our two Founders, we are thrilled to have a chance to grow here in Salt Lake Valley!
Just minutes off the interstate close to the heart of Salt Lake City,We are easy to find in the Maven District!




We urge our current and potential clients to understand why our difference is so vital.
The industry of Cosmetic Tattoo and Paramedical Tattooing is greatly under-regulated by Utah State and County Certification standards, Trade Mandates, and Health Department requirements in comparison to other states we have served in.
This places the burden on YOU to ensure your safety and the quality of your results when the State or your Providers should be doing this; yet many are under-trained to be able to do so.
We are dedicated to operating on standards that are above state regulations, and passionate about explaining the WHY behind everything we do to our clients.
You deserve only the highest degree of trained performance from your chosen practitioners for the safest experience possible and the best results, as these procedures are permanent.
Because the majority of counties in the State of Utah do not verify Training Certifications, Trade Apprenticeship hours, or even Tattoo licensing, this means that the market is flooded with providers who have either been self trained online or trained by Educators who were not properly certified themselves.
With NO Hands on training or Professional Supervision for their practice on skin sheets, they begin performing permanent effects on the faces of unsuspecting clients who were enticed by low prices.
This can lead to major discoloration issues, badly misshapen results, and even permanent scarring in delicate facial tissue.
This is essentially what drives down the cost of these procedures for professionals who are qualified and properly trained, as they compete with the record low prices of unregulated providers in the market.
When selecting a provider, ask many questions to get a gauge of their experience and education, take your time, and most of all, remember this is a permanent investment into your physical appearance.
Clients are required to submit their ID# on Consent forms for insurance purposes.
We prepare for every single client by sterilizing and lining the bed trays, and metal hardware, and machines with the proper barrier film. All other tools are single-use. We show every client your unopened packaged needle(s) before beginning the service. Washed and gloved hands will be a standard to expect in every service.
We use proper Biohazard Needle and Trash Disposal in separate and designated containers. Sterilizing agents such as Cavicide and Barbacide are used in the designated areas.
Between both our founders there are over 9 certifications including Educator and Training Certifications issued by the state of Florida, Nevada, and Arizona. One of our Founders also holds an Esthetician License out of the state of Florida.
While Tattoo licensure is not required in the State of Utah, all our artists maintain an active Blood Borne Pathogens & Illness Certification and exceed Apprenticeship minimums in Nevada and Arizona State.
In many consultations we find our clients have heard blanket terms for all brow techniques such as Microblading, not knowing that their skin type can impact their results, and that the brow style they might like best could be something different from microblading all together!
This is just one example as to why we take great time and pride in walking the client through proper evaluation and all their options before committing to a performed procedure. We don’t just help you find the right solution for you, but we also explain the WHY so that you can feel confident in your choice!
Let’s talk about all the impacting factors, look at photos, review your lifestyle and normal makeup look that you are used to seeing, so that we can find something timeless and perfect for your specific needs.
This industry is ever evolving. New techniques, new tools, needle theory, pigment formulations, etc. are constantly emerging.
We are committed to learning from other esteemed professionals in our field on an ongoing basis to make sure we bring back that knowledge and those advancements to you year over year.
For the Beauty is a place
Where our clients consistently receive a Refined and Personalized experience Through delivering transformative Aesthetics services and genuine care.
Our mission is to leave a Radiant Impact From the inside out Creating a Butterfly Effect That changes the world While changing yours
Here at For the Beauty, we pour our hearts into our craft and teach others to do the same; both in Artistry and Business acumen.
We are Advanced Educators in the industry. Both Multi-Certified in Permanent Cosmetics and Paramedical Tattoo, we carry incredible passion for precise and timeless results.
Most importantly, we invest deeply in the care you feel in your entire experience here. When you receive a nurturing environment, and your eyes light up from seeing your results, that’s the true measure of our success.

Owner & Founder
4 times Certified Master in Permanent Cosmetics Advanced PMU Educator
8+ years experience

Co-Founder
3 times Certified Master in Permanent Cosmetics & Paramedical Tattoo
6+ years experience
We are always looking to grow and expand.
If you offer any Permanent Cosmetic Services including services we do not currently offer such as Eyeliner, Faux Freckles, Areola Design; We want to talk to you!
We have an incredibly high standard for the energy, talent, professionalism, and experience you bring, so bring your best and apply today!
New to the industry? Inquire about one of our Education Programs or Apprenticeship Opportunities!